Internal and external marketing materials I have worked with Baker Furniture for 15 years and have designed materials for internal and external communication. External communication includes direct to consumer as well as to the trade. Although the brand standards have shifted through the years, the main look and feel of beautiful product shots, white space and clean design has remained constant. I have completed projects as simple as flyers for events and as complex as complete marketing programs for a particular sale including signage, advertising, eblasts, direct mailers and brochures.

Logo, business materials and website design Worked with Marketing Manager to design a new logo and re-brand all materials for the company. Once the logo was approved, I re-designed the business materials as well as the website, graphics for all social media sites and sales materials including one-sheet. We are in the process of re-working presentations and office graphics.

Print and electronic invitations Over the years I have designed many print and electronic invitations for Baker Furniture events. The beautiful details of the furniture provide eye-catching visuals to go with the messages.

FNCE 2014 Program Book Designed seven-section, 200+ page program book for the Academy of Nutrition and Dietetics annual conference including covers, tabs and a fold-out map. Since it is a large booklet, I used different colors to highlight each section; color was printed in top right-hand corner of each page, on tabs and used for headlines within each section. The main goal of the project was to ensure conference attendees could easily find information and for the book to be visually appealing. Project included importing ads from various companies and ensuring all pages and ads were prepared for the printer.

Derby Day promotional materials Designed print materials for annual fundraiser to benefit the Children’s Home + Aid. Materials include save-the-date postcard, invitation with reply card, program and banner.

Designer Dividend’s Program Designed variety of materials to support an incentive program for interior designers, the program has it’s own look while staying true to the Baker brand. Materials included eblasts, postcards, brochures and invitations.

Corptax ETS Marketing Materials I worked with internal marketing managers to design materials for a Deloitte and Touche Tax Technologies product, Corptax ETS. Client requested a clean design using Deloitte’s Brand Standards that could be applied to a variety of materials including direct mail postcards and brochures.

Logo, business materials, website and marketing communications design I worked with the owner, a colleague of mine, to develop materials to promote her writing and editing business. Initially she required business materials and an informational website and over the years has hired me to design promotional materials such as a moving email and holiday cards to accompany client gifts.

Beijing Program Marketing Materials When the university opened their Beijing Program, I was asked to design materials to raise awareness and attract students. Using stock photography, I designed eye-catching flyers and posters to promote information sessions and encourage students to contact the office to learn more.

The Barbara Barry Collection Product Brochure Designed brochure featuring new products while including entire line of The Barbara Barry Collection. Focus is on the furniture specifics while breaking up the booklet with beautiful room shots to showcase the product.