Internal and external marketing materials I have worked with Baker Furniture for 15 years and have designed materials for internal and external communication. External communication includes direct to consumer as well as to the trade. Although the brand standards have shifted through the years, the main look and feel of beautiful product shots, white space and clean design has remained constant. I have completed projects as simple as flyers for events and as complex as complete marketing programs for a particular sale including signage, advertising, eblasts, direct mailers and brochures.

“Spot Tables” eblast Designed eblast to promote a new line of side tables with links to Baker’s website. Communication was also used to generate attention for an upcoming event at the Paris store.

Print and electronic invitations Over the years I have designed many print and electronic invitations for Baker Furniture events. The beautiful details of the furniture provide eye-catching visuals to go with the messages.

Designer Dividend’s Program Designed variety of materials to support an incentive program for interior designers, the program has it’s own look while staying true to the Baker brand. Materials included eblasts, postcards, brochures and invitations.

Barbara Barry Around Beauty Sweepstakes Using a common image and design, I developed multiple eblasts to promote a Barbara Barry Sweepstakes. The winner received the accent table featured in the layout as well as a signed copy of designer’s book “Around Beauty”.

The Barbara Barry Collection Product Brochure Designed brochure featuring new products while including entire line of The Barbara Barry Collection. Focus is on the furniture specifics while breaking up the booklet with beautiful room shots to showcase the product.

“Discover our Designers’ Favorites” Eblast Designed eblast that directed recipients to Baker’s website, specifically to a page on which designers choose their favorite piece designed by another of the company’s designers.

Store closing marketing materials Designed marketing materials to attract customers to store closing sale. Materials include tabletop sign, ad, eblast and postcard all with a common visual theme and message.

New Product webpage Designed New Product webpage for Baker Furniture’s website. As new furniture was introduced, I used a combination of room scenes, product silhouettes and detail shots with provided copy to highlight the new offerings.

Market-at-a-Glance one-sheet Marketing piece for use at Spring furniture market in North Carolina to promote new products. Many of the products had not been photographed yet so line art was used on this simple, quick reference guide.